The Snickers "Movie"

Since I am a fan of the Snickers strange characters ensemble, as mentioned in my last post, I decided to make my first critique on one of the Snickers Feast "episodes". This one is one of my favorites.

Product: Snickers Bar
Length: 32 seconds
Underlying Message: Snickers bars are a feast.
Why it works: Snickers went to the extent to create recognizable characters to represent their product. Not only are they fun and quirky, but they have struggles and conflicts. It's something that stays with you, seeing a Viking throwing a trash can at a gas station because the store was out of his particular candy bar.
Commentary: I find the design of this advertising campaign particularly intriguing. The Snickers company has essentially created a series of mini productions, all only about 30 seconds long. It becomes a mini TV show inside your TV shows. Also, I happen to like weird quirky characters and absolute ridiculousness. It's why at 21 I'm still a fan of the Muppets. These advertisements are reminiscent of that Muppet-like humor; ridiculous characters, crazy situations and ironic outcomes.

I give this advertisement a 5 out of 5 rating.

If you would like, you can view the advertising series in it's entirety HERE.