A Good Clean Feeling

Oh no. The wife's caught him with the secretary, and she can't swear.... because her mouth is so clean from chewing Orbit gum.


Product: Orbit Raspberry Mint Gum
Length: 30 seconds
Underlying Message: Orbit Raspberry Mint gum cleans up a "dirty" mouth
Why it Works: Humor strikes again. It's memorable for its parody on the popular affair between a boss and his secretary, and the angry wife finding out. We see this in many movies and TV shows. But what makes this funny is the unique replacements for obscenities.

Commentary: This particular commercial I like for the carefully placed object flying across the screen right at the beginning that introduces us to the situation at hand. Also the box which supposedly contains the remains of the cheating husband's convertible is a bit laughable... a car, even chopped up, would not fit into that box. But the point is made. Also the idea of cleanliness is restated with the layout of the office. It is bright, spacious, neat, and clean, and echoes of 1960's decor. A kind of "Pleasantville" idea of innocence... a time where curses were something not uttered in public.

I give this advertisement a 4 out of 5 rating.